Guiding Principles
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You (the client) are the expert at what you do. We are here to support your vision.
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Data is part of a larger ecosystem that must be nurtured; it should not be treated like an indestructible math formula, but a fragile and evolving organism bound to your business's success.
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Effective research should balance qualitative and quantitative analysis to uncover hidden patterns and meaningful narratives.
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Data is not the only resource for strategy, there is room for instinct.
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Data must lead to strategic action and measurable impact, or else it lacks purpose.
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Quality and efficiency must be thoughtfully balanced to support growth.
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Gentleness and empathy in all things breeds creativity and inspiration.
Athena's Process
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What pivotal decisions do you need to make for your product or business? We help you map out the information you need in order to make those data-driven-decisions.
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Evaluate what qualitative and quantitative data you have and what data you need to collect.
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Design a research plan that balances data available, data to collect, and budget to optimally achieve your target outcomes and support a healthy data ecosystem for your business.
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Implement research plan and provide actionable insights to inform business decisions.
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Measure results from data-driven-decisions.
All Data Should Support a Healthy Data Ecosystem
A healthy data ecosystem builds upon itself.
As data leads to strategy, strategy leads to impact, which creates change and new data points.
