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Michael Tasevoli

About Micael

Meet the Professional​

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15+ years of research and analytics experience building consumer profiles and providing key insights to executives. Bringing demonstrated value to the business through quantitative/qualitative analysis by supporting high-profile internal clients including Executive Boards, Development, Ad Sales, Marketing, and Programming. Experienced manager well versed in training and developing business intelligence analysts.

Meet the Person

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Michael is a long time D.C.-Baltimore resident.  He's been part of the DC Indi-music scene for decades - playing drums in bands across the city.  Currently living in College Park with his wife and two cats, hobbies include chess, drums, soccer, and summer trips to the Delaware shore.

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Experience

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Research Consultant, Travel Channel

Silver Spring MD 

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  • Nielsen reporting and analysis: competitive analysis, trends and forecasting, marketplace analysis.

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  • Supported Senior Executives with key metrics and actionable insights to support business growth.

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  • Developed extensive Power BI automated reporting, expanding business intelligence capabilities for the network.

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  • Supported Ad Sales with key metrics and marketplace insights to increase revenue.

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  • Created and maintained audience insight databases.

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2019 - 2021

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Senior Research Manager, Investigation Discovery

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  • Oversees analysis, supporting Programming, Marketing, Production, Development, Finance, and Executives.

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  • Provides market research and audience segmentation profiles supporting millions of dollars’ worth of marketing.

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  • Oversees focus groups and qualitative analysis.

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  • Manag team analysts and consultants.

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2022 - Present

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Co-Founder, Athena Strategies LLC

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Co-founded a consultancy that partners with clients to arm them with practical knowledge, find real-world solutions, implement actionable strategies, and create measurable results.

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2021

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Services offered include:

 

  • Data management

  • Market research

  • Business development

  • Process optimization

  • Strategic planning

Experience

Research Director, Discovery Corporate Consumer Insights

Silver Spring MD

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  • Supported Ad Sales, Board of Directors, Affiliates, and eCommerce with key insights to drive business growth.

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  • Conducted custom research into emerging SVOD platforms to better understand the emerging digital streaming platforms.

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  • Analyzed linear and multi-platform viewing metrics for growth opportunities.

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  • Other analysis included: Nielsen, MRI, Influencer Panel, surveys, custom quant/qual projects, competitive analysis, digital/web reporting.

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2016 - 2018

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Research Manager, Discovery Channel

Silver Spring MD

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  • Nielsen reporting and analysis, supporting Programming, Marketing, Production, Development, Finance, and Executives.

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  • Created and maintained key reports/databases for all Discovery Channel programming and competitive analysis.

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  • Provided market research and audience segmentation profiles supporting millions of dollars’ worth of marketing for programs including Shark Week and Deadliest Catch.

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  • Conducted qualitative program testing for hit series including Gold Rush, Fast N Loud, and Naked and Afraid.

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  • Supported Ad Sales with key metrics to increase revenue streams.

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  • Managed and trained multiple analysts.

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2010 - 2015

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Research Strategist, Travel Channel

Chevy Chase MD

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  • Analyzed viewer behavior data for Travel and competitive networks to support audience growth.

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  • Managed Nielsen downloads and database quality control for the entire network.

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  • Supervised program tests.

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  • Received a promotion.

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2007 - 2009

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Athena
Travel 2020
Disco Comms
Disco Ch
Travel 2009
BBCA

Skills & Expertise

Education & Certifications

Bachelor of Business Management

University of Maryland Global Campus

PowerBI

PowerBI Club

R Basics

HarvardX

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Research Associate, Discovery Communications (BBCA, APL, TRAV, DHC, FIT)

Silver Spring MD

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  • Generated recurring reports and analysis, supported management of the rate card and estimates.

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  • Supported TRAV, DHC, FIT, BBCA, and APL with business intelligence.

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  • Received a promotion.

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2005 - 2007

Expertise
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​Consumer Research Tools

  • Power BI

  • Tableau

  • NPOWER and other Nielsen tools

  • comScore

  • Lake5

  • eTelmar,

  • Rentrak

  • Google Analytics

  • Vision Critical

  • ePoll

Custom Quant/Qual 

  • Audience Segmentation

  • Consumer Profiling

  • Report Design

  • Trends and Forecasting

  • Survey Management

  • Focus Group Management

  • Automated Reporting

  • Custom Reporting

  • Data Visualization

  • Mixed-Research Methodology

Database Management

  • SQL

  • Salesforce Administration

  • Salesforce Reporting

  • Data Clean-up

  • Data Standardization

  • Database Creation and Maintenance

  • Relational Databases

Team Management

  • Team Leadership

  • Staff Data Education

  • Project Management

  • Staff Professional Development

  • Budgeting

Contact
Email Michael
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